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The ceo of a menswear company apologized for a distasteful email sent right before thanksgiving Perez emphasized that xsuit aims to be confident without. Xsuit sent out an email on november 26 to promote their 45 percent off black friday sales, with an.
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Xsuit ceo issues apology following controversial black friday email in recent news, maximilien perez, the ceo and founder of xsuit, a menswear company, has issued a public apology to customers after a marketing email sent out on black friday caused outrage. Maximilien perez, founder and ceo of xsuit, issued an apology email acknowledging the subject line was unprofessional, disrespectful, and inconsistent with the company's values Here's a more in‑depth look — a mini case‑study + commentary overview — of the controversy surrounding xsuit's black friday promotional email, the public apology by its ceo, and what this incident (plus other similar ones) tells us about brand‑marketing risks today.
Recent events have illustrated this with maximilien perez, ceo of xsuit, publicly apologizing for an inappropriate marketing email sent to customers.
The ceo's full responsibility later that same evening, around 8pm, xsuit founder and ceo maximilien perez released a direct apology 'i'm writing to apologize for the email you received earlier today,' he began, acknowledging the subject line was 'unprofessional, disrespectful, and completely at odds with' the company's identity. Menswear ceo maximilien perez apologized for a crude black friday marketing email with an offensive subject line The email, sent november 26, promoted a 45 percent off sale with the subject line grow the f*** up and a fire emoji
Perez took full responsibility, calling the message unprofessional and disrespectful
